AUO is investing massively in Solar Energy to build a multi Gigawatt capacity in partnership with US Solar Efficiency Leader Sunpower.Not only is AUO building a huge factory in JV with Sunpower in Malaysia,it has also made plans to set up a 2 GW Solar Crystalline Solar Cell Fab in Taiwan.This will be a 50:50 mix of multi and monocrystalline technology.Note the solar market despite seeing a massive 100% jump in solar demand in 2010 faces a huge supply overhang from a number of new large players.TSMC,Samsung,Hyundai,Saint Gobain,BYD are just some of the heavyweights ramping up their solar expansion plans.AUO faces a tough time in this crowded market which already has Chinese incumbents establishing gigawatt capacities.A new player needs to differentiate himself in the increasingly commodity market that solar modules have become.