Nokia had lost a big chunk of marketshare in 2009 to local competitors like Micromax,Lava,Spice and MNCs like Samsung,LG and others.In 2010,this trend has accelerated with Nokia losing an astounding 18% marketshare in the first 6 months of 2010.The company's markshare has been whittled down to just 36% from 54% earlier with local Indian mobile makers gobbling up a 33% marketshare.In the $6.5 bb annual revenue market for mobiles in India,this implies a loss of $1 billion in 2010 revenues.For Nokia,this is another resounding defeat as its Indian Fortress crumbles.Nokia is getting squeezed both on the high end as well as the low end.Local Indian companies are coming up with better features at lower price points and beating Nokia black and blue.Despite huge R&D,manufacturing strengths and an enviable distribution network,Nokia has lost the pulse of the Indian customer.The smaller Indian companies like Micromax are receiving Private Equity money to expand faster given their huge success.Nokia clearly needs more than a change of CEO,it needs to change the whole culture and DNA of the company like IBM in the 1990s.