Mazda the Japanese Automobile Producer has decided to double the R&D spending on EcoFriendly Vehicles over the next 5 years.The Company has decided to up the percentage spend on Green Automobile Technology to 40% by 2015 from 20% at present.This implies almost $450 million in annual R&D spend on Hybrid and Electric Vehicles.Mazda has been a latecomer to the new generation Green Automobiles.Like Honda,Mazda trails Toyota and Nissan in the EV and Hybrid Car Technology.
Mazda has already tied up with Toyota to fast track the development of Hybrid Vehicles,the first one which it plans to introduce by 2013.Note Honda and Toyota have already introduced Hybrid Cars and Mazda will face tough competition as it is a latecomer to the Hybrid Party.Other AutoMakers around the world like Hyundai,GM,Ford,Geely,BYD are already well on the way to introducing Green Cars.