The Bees lineup of ETFs was started by Benchmark Asset Management Company which was a unique Indian AMC in the sense that it focused on ETFs at a time when the major Indian AMCs did not care a hoot.However ETFs in India are starting to catch on rapidly as Indian mutual funds under perform despite their very high expense ratios.Recognizing this trend of growing AUM of ETFs,Goldman Sachs acquired the still small Benchmark.With effect from 14th July 2011, both Benchmark Asset Management Company Private Limited and Benchmark Trustee Company Private Limited became a part of the Goldman Sachs group. Goldman Sachs is a leading global investment banking, securities and investment management firm that provides a wide range of services worldwide to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. It was founded in 1869 & is one of the oldest and largest investment banking firms.